What does Performance Marketing mean exactly?

As it is clear from the name of this model, this type of marketing and advertising processes is dependent on the performance and results obtained. Performance marketing takes place in the online world where the results are fully measurable and the advertiser will only pay for the desired results. Sometimes you are looking for specific sales from your advertising and marketing, and sometimes you want your application to reach a significant number of installs. For this reason, the intended performance is measured to see how much you have been able to achieve the desired results.

Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.

Dharmesh Shah, CTO & Co-Founder, HubSpot

Performance marketing is applicable to all businesses that are present online and the results of their advertising programs can be measured. Small and large businesses can use this method depending on their desired goals to be more visible, increase their sales or achieve other defined results. On the other hand, sites that can guarantee future results due to their visits or high capabilities will also benefit the most from performance marketing.

Who is the target of pragmatic marketing?

If you want to achieve the desired results, especially more sales, the best audience for actionable marketing is the people who spend the most time on the Internet and spend more time online. Usually, many businesses go to performance marketing; Because the fee is paid after reaching the goal. But you should be careful, based on the available information, go to the people who are exactly your target audience and there is a higher probability that your goals will be achieved with their help.

performance marketing
Who is the target of pragmatic marketing?
  • An impression is the number of times your ad is shown. If you want a certain number, you can pay when this number of impressions is achieved and the target audience sees your ads. In this case, only brand awareness is important for you.
  • Sometimes the click rate and the number of clicks are important to you, and simply displaying ads is not enough. So you pay for a certain number of clicks.
  • User participation is very important. Naturally, the more they interact with you and your ads, the more valuable your marketing plan will be. So try to increase audience participation. Of course, this amount is calculated differently in different platforms.
  • It’s not enough to just get a few leads, it’s important to see how many of them are high-quality and can turn into leads. Then you try to convert leads into buyers. The higher the number of leads generated and the higher the quality, the higher the chance of increasing the conversion rate.
  • This mode is actually the main model that managers and marketers are looking for. In this system, the cost is based on a certain amount of sales, and it is undoubtedly more expensive than other models.
  • Sometimes you want to take a specific action. Apart from selling, this action can be registering for an event, downloading an application, or filling out a form.

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